Newspapers are a dying industry. The latest from the link: "Average daily circulation at 379 U.S. newspapers plunged 10.6 percent in the April-September period from the same six-month stretch last year..." Competition from the internet has created an incentive to put articles online, and anyone who charges does so alone thus driving down viewership. Someone has to come up with a business model that will work. So how about this idea:
Allow the newspaper industries to collude. Basically grant them an Anti-trust exemption like the one sport leagues have. Instead of the Phillies and Yankees acting together to figure out ticket prices, advertising, etc... we can allow the Inquirer and NY Post to act collectively on advertising, and most importantly a collective requirement for payment for its online content. Just as the Phillies and Yankees compete on the field the papers can compete with its content. Otherwise there is a classic prisoner's dilemma (like our OPEC studies in class). Any thoughts?
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As sad as it may be, the newspaper (along with magazine and other "hard copy") industry faces tough competition from on-line information.
ReplyDeleteThis is a result of demographic and technology change -- and a desire to view information in real time.
Not so sure where this will all end-up---corporations and companies are still determining how to best to combat this decline and determine where to spend their marketing money.
I'm not so sure combining ad revenue is the best way to go. Seems a bit old school.
Technology is taking over. If the internet didn't exist we would not be fiding out information such as the newspapers. The newspaper companies have been going downhill. Soon there wont be a newspaper because everything is online. Dont know if that will really happen, but you never know. If this were to occur there would be a lot of people out of jobs. The unemployment would raise higher.
ReplyDeleteNewspapers are becoming outdated. It is more easily accesible to find out current events online and for some newpaper sites there is no charge. People find it easier to go onto the computer opposed to go out and buy the newspaper. Newspaper companies are going to be "run out" and will leave many people without jobs. This is also going to affect the children who used to save up money by delivering newspapers. But when one industry falls a new one will have an opportunity to rise, history has proven this.
ReplyDelete---Mack Ryan
I completely agree with everyone in stating that newspapers are really a thing of the past. I never was a fan of newspapers to begin with, but the rise in technology for how to easily read about the news is really developing. It is so much easier to go online and read about current events while doing whatever work and/or play on the computer. Anything you would need to know is at the click of a mouse button, so why would people feel like going out to get the newspaper when they could just access this from home. This will not be as easy for those who do not have a computer at home but there are various locations where one would be able to access the internet and be able to get their news feed. The competition between the internet and newspapers is affected by whatever ones' personal preference may be. If you enjoy your morning paper with coffee every morning, why would you stop that routine? But if your on the go and would rather get your information quick, the newspaper is not your preference. It is a matter of personal choices, along with advancements in information.
ReplyDeleteThe newspaper is a dying breed. No matter how you dress it up there is nothing you could do to save them. I get my news from the TV PHONE and the computer.
ReplyDelete