Prices for Baseball Games

The demand for baseball games can be a complex issue. A lot of previous literature exists regarding variables that affect the demand for baseball games. These variables include: weather, day of the week, time of the day, division opponents, and likelihood of a close game (with the home team winning).

So what is the next step? Recognizing that when the demand changes, so does the equilibrium price. Charging more money for games that have a higher demand is the profit maximizing strategy. Baseball has not adopted this strategy… but maybe this is the wave of the future.

Major quote from the article:

Many teams have various ticket prices for the same seats, altering the dollar amount based on the opponent, the day of the week and the time of the year, but those variations are set before the season and not altered. The Giants, by being more fluid, are taking the concept a step further.